Templates + targeting

Templates are the fastest way to scale ZenMerch across many products. Build a personalizer once, then apply it automatically via rules.

Key concepts: fields vs layers

• Fields: what the customer enters (text, options, uploads).
• Layers: what appears in the preview (text layers, image frames, backgrounds).

For accurate rendering, each field must be linked to the correct layer (e.g. text field → text layer, upload field → image frame).

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Build a template

1. Go to Templates → New template.
2. Add your fields (text, selects, color/pattern, upload).
3. Create layers and link each layer to the correct field.
4. Save and name the template clearly (e.g. “Engraving – Name + Message”).

Apply via targeting rules

Targeting rules can apply templates automatically based on:

• Product tags
• Product title match
• Vendor
• Product type

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